FRUIT OF THE LOOM
REBRANDING
My goal for the new Fruit of the Loom logo was to actually represent the brand’s values in its logo: timelessness, and the quality of their products. I redesigned the icon to be symbolic of a needle and thread while still showing the iconic apple and grape. I kept the type mostly the same to help with recognizability, with a slightly updated font to give it more personality and better match the new icon.
BRAND IDENTITY DESIGN
Adobe Illustrator, Photoshop, AfterEffects
May 2025
LOGO DESIGN
Adobe Illustrator
January 2023
ANIMAL LOGOTYPE
A project to design a logotype from an animal and its name.
THE ART MUSEUM
OF GREATER LAFAYETTE
This project was an opportunity to re-brand an existing local community area. I chose the Greater Lafayette Museum of Art because, although being a standard pinnacle of a larger town, the art museum was largely under-represented and almost unheard of. The re-design includes a new logo, merchandise, brochures, and exterior signage.
COMMUNITY AREA BRAND IDENTITY
Adobe Illustrator & Photoshop
March 2024
Brochures and Merchandise
Before and After
LOGO DESIGN
Adobe Illustrator
January 2023
A project to design a logotype from an animal and its name.
Animal Logotype
The Art Museum of Greater Lafayette
This project was an opportunity to re-brand an existing local community area. I chose the Greater Lafayette Museum of Art because, although being a standard pinnacle of a larger town, the art museum was largely under-represented and almost unheard of. The re-design includes a new logo, merchandise, brochures, and exterior signage.
COMMUNITY AREA BRAND IDENTITY
Adobe Illustrator & Photoshop
March 2024
Before and After
Brochures and Merchandise
Fruit of the Loom
My goal for the new Fruit of the Loom logo was to actually represent the brand’s values in its logo: timelessness, and the quality of their products. I redesigned the icon to be symbolic of a needle and thread while still showing the iconic apple and grape. I kept the type mostly the same to help with recognizability, with a slightly updated font to give it more personality and better match the new icon.
REBRANDING PROJECT
Adobe Illustrator, Photoshop, AfterEffects
May 2025
© csmetankacreative 2025
Brochures and Merchandise
Before and After
ANIMAL LOGOTYPE
LOGO DESIGN
Adobe Illustrator
January 2023
A project to design a logotype from an animal and its name.
THE ART MUSEUM
OF GREATER LAFAYETTE
This project was an opportunity to re-brand an existing local community area. I chose the Greater Lafayette Museum of Art because, although being a standard pinnacle of a larger town, the art museum was largely under-represented and almost unheard of. The re-design includes a new logo, merchandise, brochures, and exterior signage.
COMMUNITY AREA BRAND IDENTITY
Adobe Illustrator & Photoshop
March 2024
FRUIT OF THE LOOM
REBRANDING
REBRANDING IDENTITY PROJECT
Adobe Illustrator, Photoshop, AfterEffects
May 2025
My goal for the new Fruit of the Loom logo was to actually represent the brand’s values in its logo: timelessness, and the quality of their products. I redesigned the icon to be symbolic of a needle and thread while still showing the iconic apple and grape. I kept the type mostly the same to help with recognizability, with a slightly updated font to give it more personality and better match the new icon.
